Slick new Irish comparison site

One of the problems of being a small country is that the domestic market is small and consequently native commercial internet properties are actually a bit thin on the ground. Imagine life if Amazon or Play didn't serve the Irish market from the UK. This situation is especially true in comparison shopping. While over in the UK we have moneysupermaket.com, gocompare.com, comparethemarket and confused.com to name just a few - comparing financial products and pretty much anything else is quick and easy.

What's the situation in Ireland? Well 123.ie used to offer comparisons but now seems to be pretty much a broker for Travellers Insurance under the hood. Which is a shame - I've used 123.ie a couple of times. UChoose.ie initially launched with a site that was like a bad-parody of early ninety's web pages complete with typos on the homepage. Then the Irish times bought a small stake and at least it got a facelift, but is still sucked and now unfortunately it's being wound up. Compareireland.ie just looks like an fugly directory service leaving all the legwork up to you.

I stumbled onto bonkers.ie. The site has de rigeur "beta" sticker on it and a twitter feed. So far it offers comparisons for financial products and energy. Insurance (household, etc) in the next month or so. The site is pretty impressive - I tried comparing a couple of savings products (a couple years ago it would have been mortgages - but that's the recession for you). It's slick.