Permanent TSB leaves mortgage business

Irish times reports the crazy fixed rates hikes bringing their fixed rates between 7 - 9%. - personal loan territory. this effectively ends their fixed rate business.

But they are also pricing themselves out of the variable rate - for new mortgages. They are more expensive and the mortgage products have effectively been removed from their website. Used to be front and center - now there's only a item on "Mortgage Repayment Difficulties".

So now they effectively don't offer new mortgages at all and essentially exist to gouge more money out of their residual variable rate mortgage holders. Is this really their business plan?